We're focused on your long-term success.

We make your goals a priority.

At T. Rowe Price, we know every company has specific priorities and objectives for its retirement plan. Therefore, every plan needs to be properly structured and clearly focused on specific outcomes. It's the reason we take a "one team" approach--supporting advisor efforts to pursue desired results.

This site provides you with the latest thought leadership, tools, and investment resources to help you build more effective plans for your plan sponsors.

Which retirement plan offering will work best for your clients?

T. Rowe Price has been working with plan sponsors, advisors, and third-party administrators to successfully deliver defined contribution (DC) retirement plan services for over 30 years for all plan sizes and levels of complexity. We provide four retirement plan service offerings designed to meet the unique needs of our clients:

Essential Choice®

Pre-packaged solution serving sponsors and advisors with multiple roles.

Focus Choice®

Comprehensive solution for emerging companies.

Tailored Choice®

High-Touch, integrated service for total retirement outsourcing.

Enterprise Choice®

Consultative service model to accommodate unique plan requirements and objectives.

Why T. Rowe Price?

  • DC plan services provider since 1982, serving all plan sizes with customized, scalable solutions
  • Leading investment management firm for over 75 years and pioneer in offerings for the DC market
  • Demonstrated value in reducing complexity for financial advisors, plan sponsors, and plan participants
  • Retire with Confidence Program for Participants built upon the pillars of expertise, trust, and loyalty
  • One of the nation's largest recordkeepers, with more than two-thirds of the firm's assets under management retirement related1


1As of 12/31/2016, 69% of the firm's $810.8 billion in assets under management are retirement related.


We're ready to work with you.