It’s not just active management.
It’s T. Rowe Price active management.

Success comes from knowing
who you are, relying on a
consistent approach, and
delivering for your clients.

T. Rowe Price has the investment capabilities
and skills required to consistently create value
and deliver for our clients. These capabilities
and skills have been developed and refined over
our firm’s 80-year history and rest on three pillars
of success: our people, our investment process,
and our purpose.


Our people and their unique
insights set us apart from
passive management and
from other active managers.
Our people are skilled,
experienced, and collaborative.
They pursue excellence with
passion and humility. Our
people put our clients first.


Our clients benefit from an
investment process that is
built on deep proprietary
research. Our investment
process is transparent,
rigorous, and risk aware.
Our investment process and
our process for attracting
and retaining top investment
talent are repeatable.


We believe that if our clients
succeed, we will succeed.
Since 1937, we’ve had one
purpose: to help our clients
invest confidently to secure
their financial futures.
We take a long-term view,
something that very few
other firms can truly claim.
That purpose pervades our
culture and drives our
actions each day.

Learn more about the benefits and impact of our active management approach:

Individual Investors









Institutional Investors




Recordkeeping Sponsors/ Consultants



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