Because we believe financial literacy
is one of the keys to financial stability―for both individuals and communities―we’ve been educating investors for nearly 80 years.
In 2008, we saw a gap in the financial education of young kids and set out to improve their financial knowledge and behaviors. Since then, our financial education programs have reached more than a million kids, parents, and educators with tools, games, and resources informed by research.1 We extend that reach with community programs and partnerships―instilling invaluable life skills for generations to come.
Since 2009, we have conducted our annual Parents, Kids & Money survey to improve our understanding of parents’ financial knowledge, attitudes, and behaviors. To gain a more complete picture, we expanded the survey to include kids ages 8-14 in 2012. Year after year, this research provides critical insight for developing our financial education programs.
In partnership with game developer Frima Studio, we created the Star Banks Adventure℠ online game and mobile app.2 This award-winning game takes kids on a sci-fi adventure while teaching basic financial concepts―including setting a goal, saving and spending wisely, inflation, asset allocation, and diversification. It also gives a whole new meaning to “saving the galaxy.”
We’re fostering educational excellence through a variety of partnerships. In collaboration with Junior Achievement and Scholastic, Inc., we have developed a wide range of financial education tools, games, and resources. We also partner with community organizations to support their financial education efforts. In other words, it’s time and energy well spent.
1Total reach of T. Rowe Price financial education websites, online games, apps, exhibits, programs with Junior Achievement, and sponsored events.
2 The information on this site illustrates our capabilities in various countries around the world. It is not an offer of any product or service. If you are interested in learning more about the products and services available in your country, please select a country to be directed to your local website.
3The sixth annual T. Rowe Price Parents, Kids & Money Survey, conducted by MarketTools, Inc., aimed to understand the basic financial knowledge, attitudes, and behaviors of both parents of kids ages 8-14 and their kids ages 8-14. The survey was fielded from January 29, 2014, through January 31, 2014, with a sample size of 1,000 parents and 924 kids ages 8-14. The margin of error is +/- 3.0 percentage points. Parents of multiple children were asked to consider only one child between the ages of 8-14 when responding to questions about their children. All statistical testing done among subgroups (e.g., boys versus girls) is conducted at the 95% confidence level. Reporting includes only findings that are statistically significant at this level. See more here.
All data as of December 31, 2015, unless otherwise stated.